Hearing Aids

Next-generation sound performance

Circa Edge AI in Cedar Falls

Circa Edge AI gives you an edge over other hearing aids with powerful artificial intelligence in every device. Our game-changing sound with AI technology improves speech understanding for those with significant hearing loss and helps in the most difficult listening environments easy. Experience the most complete line of rechargeable hearing aids.

Next generation in sound performance.

Made for masks

Face masks and social distancing make hearing harder than ever. Our hearing aids can help.

  • Our custom hearing aids won’t tangle with or get pulled off when wearing or removing face masks.
  • Mask Mode – a new custom memory in our Thrive app, makes it easier to hear people who are wearing masks.
  • Edge Mode for Masks delivers an on-demand boost for speech audibility with just a tap of your hearing aids.
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Customer Reviews

Very helpful and thorough. Glad I listened to my daughter and made an appointment.

Steve Jensen, on Google

Very professional and helpful. No BS discussion to make a decision on what to buy. Very glad I chose New Sound

Alan Winter, on Google

In on time. Jim addresses all concerns and explains issues very well. Stellar service.

Paula Eck, on Google

Joel has been great, taking care of me and my hearing aids. Have worn aids for years and my current pair are the best yet!

william king, on Google

My hearing aids make such a difference. New Sound takes care of them with regular appointments. They are expensive but the best investment I have made.

Linda Mahncke, on Google

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